YWCA
Work

YWCA

The YWCA of Nashville & Middle TN makes a profound difference in the world - it literally saves lives, helping women and children leave abusive households and get new self-sufficient starts.

Hannah’s been a longtime supporter of the organization and our entire agency has poured its passion into helping the YW develop a purposeful identity that matches its incredible mission.

The Spring Breakfast

The YW’s annual Spring Breakfast is its biggest fundraiser of the year. It’s a crucial day that must inspire donors to continue to support the organization. Hannah has chaired the event the last several years and our entire agency comes out to support the women and children of Nashville. Over the past several years, we've produced the entire event, including creating the below video. The event continues to grow, and in 2016, we helped raise more than $350,000, an all-time high, in one day.

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Branding

We worked with the YW to develop a distinct brand that’s inspirational and timeless yet also creatively consistent with the YWCA’s national presence. Across print, digital and video, YWCA Nashville has become a cohesive brand that our city knows and believes in.

Website

YWCA Nashville’s website needed to seamlessly match information on its vital programs with quick escapes for women who were using the site in a dangerous situation. Our focused navigation and architecture allowed users to easily learn about and the large “Quick Escape” button let users who were in danger quickly exit out of the website.

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