The YWCA of Nashville & Middle TN makes a profound difference in the world - it literally saves lives, helping women and children leave abusive households and get new self-sufficient starts.
Hannah’s been a longtime supporter of the organization and our entire agency has poured its passion into helping the YW develop a purposeful identity that matches its incredible mission.
The Spring Breakfast
The YW’s annual Spring Breakfast is its biggest fundraiser of the year. It’s a crucial day that must inspire donors to continue to support the organization. Hannah has chaired the event the last several years and our entire agency comes out to support the women and children of Nashville. Over the past several years, we've produced the entire event, including creating the below video. The event continues to grow, and in 2016, we helped raise more than $350,000, an all-time high, in one day.
We worked with the YW to develop a distinct brand that’s inspirational and timeless yet also creatively consistent with the YWCA’s national presence. Across print, digital and video, YWCA Nashville has become a cohesive brand that our city knows and believes in.
The YWCA Nashville’s website needed to tell the organization’s powerful story. We refocused the homepage to YW’s overarching mission using moving messaging, breathtaking stats and opportunities to help. This allowed us to seamlessly lead into donation calls to action.