CoachSmart, Play Smarter Coaches and their teams cannot, by rule, be on the field if lightning
has struck within six miles in the last 30 minutes. But how do coaches
know when and where lightning strikes? Enter Vanderbilt and their
trailblazing idea for the CoachSmart app.
We designed CoachSmart for coaches and athletes to use on the field, in real time. If lightning strikes nearby, the app sends an alert to the phone. The coach can then use the app's timer to judge when it's ok for the team to return to the field.
Smells Like Team Spirit The app isn't just for coaches - it's a great resource for the whole
team. Players can add their phone contacts to a Team page, which
allows the user to text teammates individually or as a group.
In addition, the app's resource section provides health articles, safety procedures, and best practices. And though CoachSmart was developed with coaches in mind, its really a great tool for anyone participating in outdoor activities. Touchdown.
Paramore Tested, Kid Approved We love kids. We also have great admiration for the doctors, nurses, and administrators who devote their lives to keeping kids healthy. Suffice to say, our website redesign for Monroe Carell Jr. Children's Hospital at Vanderbilt was a project near and dear to our hearts.
Here's what: The site was 10 years old and over the years, the content had outgrown its structure. It had become a patch-quilt of information, not by design, but out of necessity. The site was insufficiently telling the hospital's moving story.
A Story with a Happy Ending We made a few special touches to ensure the site fit the hospital's personality, e.g., the blue and starry background represents the hospital's blue staircase, which itself is an homage to the famed Disney staircase. Looking good, Mickey.
Overall, we're not just excited about the slick design, but also the improved functionality of the new site. Patients and visitors can now effortlessly find the information they need while also getting a taste of the hospital's inviting personality. Here's to happy endings and healthy kids.
Designed by a Daddy Talk about knowing your audience: Paramore's Josh Miller, User Interface dude for
BabyTime, wrapped up the design at a moment of very special significance in his own life:
"I finished design on BabyTime the day before my wife and I had our first child. Working on the app at such a relevant time provided special insight and really drove the simplicity and specificity of the design."
Made for Momma BabyTime is the first iPhone app that times contractions, quickly connects with her healthcare provider, and gives directions to the hospital when "it's time." Designed for iOS 4 multitasking, Retina Display compatibility and integration with Google Maps, it makes delivery day just a wee bit smoother.
Making it simple Few things in life are more complex and personal than healthcare. The new VanderbiltHealth.com strips away anything that doesn't help you connect with one of Vanderbilt's thousands of doctors. App-like tools help people
find out where to go, how to get there and who to call for their healthcare needs. MyHealth at Vanderbilt gives patients and care-givers easy access to lab results, medical records and more.
Media magic for
women's wellness To introduce the brand new facility - a massive complex created by renovating Nashville's premier shopping mall - Paramore went to work geotargeting a 100-mile radius of Music City with display, email and search tactics to get the word out to audiences interested in women's health, heart health and breast cancer.
(The fact that a lady can check in at the doc and then go outlet shopping was not used in the campaign. But it was tempting.)
Award-winning email MarketingSherpa has long been the benchmark for excellence in email campaigns as measured by the metric that matters most: results. Welcome email for the Vanderbilt Eye Institute was recognized as the best triggered email in the consumer segment.
The only Tennessee cancer center recognized by U.S. News & World Report Quarterly eNewsletter campaigns all work hand-in-hand with leads gener-
ated from targeted search tactics, helping create a very actively-engaged audience.
Result: a third of folks opening the emails are clicking through.