& Paramore
Creative Companies Make Beautiful Harmony.
Gone Country 3 Mini-sites, display and creative. Three's a charm.
Music Awards '08 Apps, widgets, gadgets, Pandora and display.
Music Awards '09 Over 2x the average click-
thru rate. Envelope, please.
Crossroads Taylor Swift and Def Leppard. Sticky.
Empowering Education A website to change the world, one student at a time.
Gone Country 3
Mini-Sites and Media in Concert
A Mini-Site and Your
Name in Lights By season 3, even George Clinton was going country. To coincide with the final season of Gone Country,
we created the first-ever mini-site that let fans do their own genre-bending with friends. Just pop in
a name, and watch what happens when he or she has suddenly "Gone Country."
Media Partnerships
in Harmony Paramore's partnerships with Pandora, USAToday, AOL, TheBoot.com, TVGuide, NeoEdge Gaming Network,
Glam Media and Hulu created 23 million impressions and 35 thousand clicks, higher than the national averages.
23
Million
Impressions
Music Awards '08 / Can You Duet
Paramore Creates the Mega Media Toolkit
Partnerships At Paramore, real people,
not algorithms, do the media planning. Partnerships
with People.com, Pandora, USAToday, Yallwire, Perez-
Hilton, Yahoo, Traffic.com
were all in the mix.
The Super-Duper
Banner Creator This mild-mannered looking web-app packed a powerful wallop, helping artists
and record labels easily generate their own CMT Music Awards banners for artists'
social media sites and pages.
Dressing up Pandora for
the Red Carpet Pandora skins for unique CMT stations, supported by roadblocks and video ads,
encouraged fans to interact and vote for their favorite duet of all time.
Widgets and Gadgets,
Oh My! Google gadgets and OSX widgets helped fans and artists countdown
to the CMT Music
Awards and also show video previews for Can You Duet.
CMT Music Awards '09
Over 14 Million Impressions Served
14
Million
Impressions
Media Takes Flights Three flights of media on People.com, Hulu.com, Pandora.com, Yahoo Mobile,
The Undertone Network
and USAWeekend.com encouraged voting and day-after
"see what you missed" visits to the Awards site.
Mobile in the Mix Yahoo, People and Pandora mobile app ads supported a media plan that brought in an overall .27% click-thru rate, over double the the industry average of .12% (source: Doubleclick).
Decision Logic Special media mapping helped Paramore planners push the prospects in the right direction. (We also alliterate awesomely.)
Crossroads
At the Intersection of Taylor Swift and Def Leppard
Mobile Wallpapers Downloadable CMT Crossroads mobile phone wallpapers allowed fans to put Taylor in their pockets, because yes, Taylor's always happy to see you.
Myxer Take-Over To help reach Taylor Swift fans, Paramore placed "take-overs" and interstitials,
plus partner-
ships on Pandora and Yallwire.
Knowledge is Power
A Website to Change the World, One Student at a Time
We worked with CMT to give students a second chance at school.
We designed and developed CMT's Empowering Education website to provide the folks who didn't get to finish high school or pursue higher education a place to get inspired, remove the road blocks, and take action to create a personal plan to get their learn on. Real People, Real Stories.
The best advice comes from the people who've been there and done that. After all, it's a lot easier to get inspired and motivated when you've got someone pepping you up with a story you can relate to. With that in mind, we made it a cinch for students to share their educational success stories on the site.
Even country star Luke Bryan stopped by to reminisce about the profound impact of his college education. We might be grading on a curve, but this project gets an easy A in our book.
We partner with the biggest brands online to reach CMT fans where they spend their time.