People who go to Gatlinburg are passionate about Gatlinburg. We mean wear it on a shirt, put it on a bucket list kind of passionate.

This little Appalachian town sits in the foothills of the Great Smoky Mountains National Park, the most visited national park in the nation. There’s magic in those mountains. There’s also moonshine.

To capture the spirit of the city, its community and culture, we created an immersive digital experience that aims to bring more people to the ‘Burg.


Setting the Scene

The redesigned Gatlinburg Experience section features rich imagery and graphics that take you on a visual journey through the area’s diverse offerings. See the seasons in all their color. Browse galleries of attractions and scroll through vibrant, panoramic scenes. Picture the perfect trip. Now hit that Book Now button.

Our Copy Moves Mountains

We created original content that makes it simple for anyone to plan their vacation in Gatlinburg. Long-form features highlight the area’s cultural scene, from romantic retreat recommendations to attractions both the kids and Grandad will love. The copy inspires and informs trip planners with more storytelling and less marketing sales speak.


A Walk in the Park

In a year, more than 10 million visitors came to the Great Smoky Mountains National Park. We thought they might like to see it on a website too. The fully-responsive Smoky Mountains feature showcases video, photography and content that captures the beauty of this beloved outdoor playground.