It all starts with a plan.
We work with our clients to create a foundational document for each project. Audiences, goals, challenges and functions: They're all in here.
Your website or campaign without content is like a bowl without ice cream, a wallet without money, a Scorcese film without Leo. We develop smart and effective strategies to help you understand what content you need, how to create it and how to get your audience to engage with it.
Choosing where to place your digital media can seem like a riddle wrapped in a mystery wrapped inside an enigma. Don't worry: We meticulously plan, purchase, monitor and refine your digital media placements.
Measure. Improve. Measure again.
Site Visit Analytics (Google)
The days of those visitor odometers are over. We use Google Analytics to track keywords, count conversions, track events and see what content visitors love (and what they don't love). Then we give you goal-oriented interpretations.
Hey, what are they doing in there?! We use behavioral analytics to see what users are actually doing on your website. Those heat maps, user videos and conversion funnels give us the weather report on how real visitors actually use your website.
You'll know what we know. Our reports are more than just a stack of spreadsheets and statistics. You'll get the results and our experience-based interpretation of what they mean and what to do next.
The marketplace never stops changing so neither should your website or campaigns. We turn all those measurements and interpretations into reality by updating what needs fixing or testing to discover the best improvements.
It's tempting to just think, "we'll get to the content later." Later is now.
We're not writing a novel here. All that content has to work in your project in the right way in the right place…and some websites have a lot of places. We develop site maps and content maps to make sure we cover all your messaging and content needs.
Let's admit it. Content is hard to develop and you don't want to do it. Don't worry; we've got this. We're not afraid of the blank page and we can fill it with the best content for your website or campaign. And do it while adhering to web best practices.
Arrive late, leave early. Just the facts, ma’am. Less is more. Long form is good form. All those cliches get confusing. Here’s what’s not confusing: We’ll take all your content, make the good better, make the bad gone and make it all readable and relevant to your audience.
Developing a consistent, authentic brand voice is imperative in the age of hashtags and status updates. We create easy to implement Voice Guides that not only speak your language, but also show your content creators how to speak your language and deliver a cohesive experience across all your content channels.
Authentic photography isn’t a luxury anymore, it’s a necessity right up there with food, shelter and a smartphone that tells you where you left your shoes. Whether for your website, your socials or a print campaign, we’ll manage and execute your photoshoot to capture visual content that evocatively tells your story and inspires your audience. You're wearing your shoes right now, by the way. It's cool how they light up when you walk.
Moving pictures plus music equals emotion. From fade in to final edit, website backgrounds to web series, we write, shoot and cut compelling and strategic video content that will tell your story much more effectively than the 500 words on your homepage that you're currently using.
Don't tell the other departments, but this is where the fun stuff happens.
So, here's the thing. Your website or campaign…it's really about the users. (It’s hard to accept, we know.) We research, strategize and design the experiences for your audience before we do anything else.
These are like the blueprints of the web design world. But they are more than just gray boxes and latin words. We use them to arrange your content and functions so the priorities are right and the layout is solid. This way there are no surprises in the UI design phase.
Finally, something that looks like a website. Now you start to see what your website or campaign materials will actually look like. We don't want to brag, but our design is pretty freaking beautiful. Well, that is bragging, but that doesn't mean it's not true.
Responsive (RWD) / Mobile
Sometime in 2014, the number of people who access websites on mobile devices will be more than those that do on desktops. That's why we started designing and developing our websites using responsive web design (RWD). This way it won't matter if they look at your site on a computer, a phone or even an Xbox.
Extra, extra: Yes, we call ourselves Paramore | the digital agency, but we’ve been known to go traditional on occasion. Our classic and effective print campaigns combine clean design with compelling copy and can even visually match that shiny new website we built you. Sometimes we think we should just change our name to Paramore | the traditional and digital agency for a better america. But then we put down the glue.
Creating a simple and consistent brand is one of the most important parts of your business. Whether it's an event or a campaign, we'll work with you to create a powerful presence and identity for your business. Designing an elegant logo® or coming up with a provocative tagline™ is the fun part.
Our development team uses their powers for good.
HTML / CSS
Also known as front-end development, this turns those flat designs into working, interactive pages ready to be connected to a database. Like the rest of our work, all of our HTML/CSS is done completely in-house. We do that because it’s more efficient. (Really it’s because we're design snobs).
The background stuff behind the background stuff that stores and delivers all your data. We could get more technical, but it would just end up sounding like a bunch of "flux capacitors" and "dilithium crystals" talk.
Content Management System (EE)
We require three things from a CMS: It must be intuitable, adaptable and well coded. Each of our custom designed websites is supported by a custom developed CMS such as Expression Engine or other platform. Our favorite phase to hear clients say during CMS training is, "Wow, that's easy!"
This is more than just off-the-shelf ecommerce cart functions. We build custom solutions for complicated customer transactions and complex integrations with other platforms. Plus, all of that is supported by user flows, purchase experience maps and strategies that deliver a truly elegant experience for customers.
App Development (iOS, Android)
Not only do we plan and design apps in-house, we build them from the ground up too. Our clients have used our apps to do things like track lightning strikes, help mothers give birth, and listen to the music of the cosmos. We can also build them to do things like deliver coupons, but that "music of the cosmos" thing is way cooler.
Media & Social
It's like Mad Men, but digital…and without all that smoking.
If you've ever wondered if companies still use email marketing just check your inbox. In fact, email marketing is more popular and more effective than ever. We'll plan, write, design, manage and deliver your campaign. Really, all you have to do is be willing to believe how great the results are.
Yep, banner ads. There are those out there who say they don't work. But we can tell when someone has seen your ad on a website and then visits your site, even days later. Just like billboards in the offline world, banner ads work and we can prove it (otherwise we wouldn't use them).
Landing pages are great partners for email and social campaigns. These workhorse pages boost conversions and promote events and products so well that many of our clients wish they could buy them by the six-pack.
Alright let’s get this out of the way first: the best thing for great SEO is great content. Good. We also make sure that key metadata like page titles and descriptions are purposely planned. Plus, our clean, crawl-ready code is BFFs with search engines.
PPC / Adwords
We don’t merely place pay-per-click, Google AdWords or Microsoft advertising. We offer a transparent, results driven approach that starts with a strong strategy, keyword research, copywriting, continual optimization and bid management. Each campaign is supported by easily understandable tracking and reporting.
This is really the essence of our media department (and Paramore as a whole, for that matter). Our media team plans your media campaign and ad buys with an actual positive return on your investment as our goal. For this reason, we monitor and adjust your ad placements and data as needed throughout the life of the campaign.
We know where to play and what to say. From daily chatter and management to full-scale audits and strategies, our analytical approach to social will key in on your goals and build, engage, and convert your social audience. Insightful reporting and timely optimizations along the way will ensure your social content always sticks its landing.
These folks keep us on task and on time…but not in a Lumbergh from Office Space way.
We have a bunch of folks who write, design and code things around here. And that's all well and good, but we also have peeps dedicated to communicating and building relationships with our clients. Not some of the time, not in between other work. All day, every day.
Our account service folks make sure we know exactly what work you need done. And they make sure you know exactly how much it will cost and how long we expect it to take. They work hard to alleviate surprises and keep everyone happy.
Production management is a big deal to us. There's lots of spreadsheets, reports, scheduling software and daily discussions involved with making sure our clients' work gets done. There's no "I'll get to it when I get to it" here. It's not an art; it's a science.