Why did they do it?
It creates a more unified look and feel for the site.
How long do we have to update it? I'm really busy today!
You have a 30-day window to redesign your page and publish it. On March 31, all pages will automatically switch to the new format.
Creative Considerations
- You will need a 851×351 pixel cover photo to convey a brand message
- Update your app icons (111×74 pixels)
- Evaluate your existing apps - Do any of them need to be updated now that they can be 810 pixels wide?
Content and Messaging Considerations
- Facebook wants to keep cover photos from looking like banner ads so images cannot include price or purchase information, contact info, calls to action or references to Facebook features such as Like or Share.
- Update your social editorial calendar with content that should be pinned. With timeline you can select important content to pin as a post at the top of a page.
- Page tabs still function, but there is no longer an option to set a third-party tab as default. You will have to "pin" instead.
- Pinned posts can stay in position for up to seven days.
- Pages can now accept direct messages from users. Yay for better customer service and freakin' privacy!
- That said, pages cannot initiate direct messages with fans.
Breathe Deeply - Applications (Tabs) Aren't Going Anywhere
Page tab apps continue to function, but instead of listing apps down the left side of the page, apps are available on the right beneath the cover photo. Fewer tabs can be highlighted above a “See more” option, but all apps benefit from larger thumbnails.
My favorite source for all things Facebook is here: http://www.insidefacebook.com
Are you pumped for the changes to Facebook brand pages? Let us know in the comments.
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