It's been busy business as usual here at Paramore! Check out what's been going on...
We're glad to start working with some cool new clients. We've just begun a project with Clik Fitness on a website that will provide fitness training instruction to student athletes. We have some fitness junkies here in the office, so it should be a popular one. We also started working on a website for multi-state law firm, Stites & Harbison. They have hundreds of attorneys and are looking for a web presence that’s pretty different from other law firms. Stay tuned.
3, 2, 1, Launch
We're celebrating some project launches too. One of our latest were email campaigns to announce new vacation guides for both Gatlinburg and Tennessee Tourism. The Gatlinburg email accomplished an amazing 85% conversion rate, which means that 85% of those that clicked on the email downloaded the guide. And the Tennessee email vacation guide announcement was right behind it with an 84% conversion rate. In case you’re keeping track, those numbers are exceptional!
CMT EmPOWERing Education is also now live and full of some great videos and stories from some well-known folks. Geared to help folks get past their fears and roadblocks to completing their educational goals, this site focuses on storytelling and problem solving over just posting information. We love working on innovative projects like these, especially when they’re for such a great cause.
And now for some shop talk:
You asked, so here's the explanation. Since February 29th only comes around as often as presidential elections and the Olympics, we decided celebrate it this year. And what better way than having everyone dress in formal attire for the day. "Formal" was open to personal interpretation so we had everything from wedding dresses to tuxedos to smoking jackets. You can see some of the winners of our contest in the photos, complete with their awarded head adornments.
In an industry that's known for having people move around a lot, we got to celebrate the employment anniversaries of two long-term Paramore Peeps in March. Kate Gallagher celebrated her seventh year here at Paramore. Internet time is kind of like dog years, so it’s kind of like Kate has been here for fifty years. We also celebrated the five-year anniversary of Meredith Stack (so that makes it like, 35 years for her). Along with their anniversaries, each of them has moved into a new position. Kate is now our Director of Client Services and Meredith moves into the Media Director position.
Hannah continues to be sought after for speaking engagements. Her latest took her to both the HIMSS conference in Las Vegas, the Governor’s Conference in Little Rock, Arkansas ; Central Florida Visitors and Convention Bureau National Tourism Week Luncheon in Lakeland, Florida; and the American Association of Museums in Minneapolis, Minnesota.
We're glad to welcome Lizzy Spano as our new project manager, Tiffany Brady as our new junior account manager, Lauren Klobucar as our new media coordinator, and last but not least Chris Lock as our new back-end developer. They haven't even been here very long and already we can't figure out how we got stuff done without them.
Our own Blake Allen is a married man. He tied the knot with his new bride, Julie, on April 27th. Julie's also an Art Director (at Thomas Nelson) so there was plenty of discussion about typefaces and invitation design. But, it all worked out and we’re all really, really happy for them. We couldn't be more excited for him. In related news, Scott Hutcheson got engaged to his now fiancée Natalie Stone and used an original Hatch Show Print to do the asking for him.
(Relatively) New peeps Nick Sigler and Scott Hutcheson were honored with some recognition with some Addy Awards this year for their work on peternappi.com, britrevolution.com, cabedge.com (their old employer) and a holiday infographic. They may not have done the work for Paramore but we're proud of them and thrilled to have them on the team now.
Finally, as many of you know, we're a dog friendly workplace, so we had Nikki Ivey with Dogspeak101 come and give a talk about dog psychology and training. (It turns out it wasn't the dogs that actually got trained, but their owners).Share Article