Burger King has created “Whopper Sacrifice,” a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.
It’s a great idea that was, at first, executed brilliantly. I’m sure we all agree that there are people we have “friended” on Facebook that aren’t really our friends. Well here’s your chance to do a little house cleaning and get a free juicy burger in exchange. I guess I should say there went your chance. Just days after launching, we get the word that Facebook shut down the app because they say it violates user privacy.
How successful was it?
Over the course of 5 days, 233,906 friends were sacrificed! That’s 23,390 free Whoppers. There’s no telling how many more friends would have been sacrificed had this been able to run longer.
In a related viral marketing + fast food burger promotion gone wrong, Carl’s Jr. bit off more than they could chew when the secret link to a coupon for a free Famous Star burger was hijacked and posted in several bargain hunter forums. The coupon spread much faster than Carl’s Jr. had anticipated, and they pulled the plug on the promotion. As quoted in a Wired.com article, a Carl’s Jr. spokeswoman said this:
“We’re wanting things to go viral, just not free offers,” said Beth Mansfield. She said that was the first, and likely the last, time the chain would give out free burgers that way.
Allegedly, only 50 of the free burger coupons were redeemed before Carl’s Jr. caught on.
So what have we learned? When you want something to go viral, be ready to cope with the effects if it actually does go viral.Share Article