Satisfy the searchers.
Search goes through the roof during November and December, and shoppers are savvy. Searches related to keywords “Black Friday” begin as early as the first week of November! Whether they are looking for gift ideas or already know exactly what they want, most consumers are beginning their search with Google, with 86% of people starting their search there (Yahoo! and Bing have a total of 11%). In addition, 59% of people turn to Google for help with gift ideas.
Here are the basics you should have right:
- Use holiday copy and keywords. Review your keyword groups and copy, and make sure your holiday messages are relevant.
- Use negative keywords. With search volumes rising during the holiday season, it’s important to filter out unwanted impressions in order to maximize CTRs.
- Use landing pages.
If you are using landing pages - as you should be - make sure they are designed using best practices as well. First impressions are more important then ever with Google Instant.
- Make the call-to-action big, obvious, and above-the-fold.
- Make offer codes big, bold and easy-to-enter.
- Make sure design follows the holiday motifs of your website and email templates.
Get local. These days, people are increasingly expecting a local search experience. If you have brick and mortar locations, make sure each one has a local listing. Claim your business listing on Google by clicking here.Share Article