We've all seen commercials that leave lasting impressions on us. They're highly engaging and have the potential to evoke us emotionally. This Google ad gets me every time. Videos used to be limited to broadcast only, but thanks to the power of the web, they are showing up on every platform-- and rapidly growing.
The entire online video-ad market is expected to reach $3.12 billion this year, vs. $2.02 billion in 2011, according to eMarketer. (AdAge Digital). While video is experiencing rapid growth, it isn't likely to eliminate traditional TV advertising for a long time (if ever). In my last blog, I shared the reasoning for my switch from cable to Hulu Plus. Some people, like myself, will make the shift from cable to strictly web video, but as a whole it is still very new. In fact, Nielsen told us just a couple weeks ago in its annual Three Screen Report, 98% of video in the U.S. is viewed on TV. Only 1% is viewed on the web (AdAge Digital). TV is by no means a dying medium. The digital world and mobile platforms are simply enhancing the way we use it. All things take time to grow and flourish, but the numbers of web video growth show much promise. See for yourself:
Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S. Those numbers were up by 2 billion from November. This month-to-month data proves that watching videos online is gaining momentum, and can be expected to continue to do so. (Mashable)
Thanks to our friend "digital", video is no longer restricted to simply broadcast. It now has a plethora of platforms that continue to expand daily. How do you anticipate these changes to further impact our lives?
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