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The Power Of One Email

With the start of each new year there comes the inevitable mad dash to pull months of preparation together for Paramore’s travel/tourism clients who mark the start of every year with their vacation guide launches. This year was no different.

Are You Mobile Responsive?

Here at Paramore we like fun facts, and here is the funnest, most interesting fact I’ve heard recently.

In the year 2013, there will be more mobile devices than people.

WOW. Let’s just let that sink in for a moment.

Social Media, Mobile Marketing, and a Missing Wallet

There were many major developments in social media in 2012, but perhaps the biggest and most important change was the shift into mobile. Thanks for joining me at the New Jersey Governor’s Conference on Tourism and for allowing me to share my top five best of the best social and mobile tips and tricks you can use now.

Sweet Home, North Alabama

North Alabama is a lovely group of ladies who manage North Alabama’s tourism industry.

You Don’t Need to Go to the Beach to Play in the Sand

Like we’ve always said, April Showers bring May Gatlinburg sites. Or maybe we’ve never said that even once, but you get it. Gatlinburg was just blossoming in May.

Rivermen launched - and not down a zip-line.

A few months back I blogged about having some of the coolest clients in the world - some let us go zip lining in the mountains of West Virginia. Between then and now, through some laughter and tears, we’ve completed the Rivermen.com website. That’s what I’m here to talk about.

Spring Cleaning in Gatlinburg!

I grew up in middle Tennessee, so I knew all about Gatlinburg before we even talked to them about redesigning the site. My family took many trips to the Smoky Mountains – camping, hiking, or wading through streams searching for the perfect “skipping” rock. In college, my friends and I took weekend trips to Gatlinburg, even sleeping in my Jeep once. Also, this one time, a black bear ran into the side of my car, shook it off, and ran back into the woods. True story.

I’m Going Back to College; Marketing College That Is!

We all remember the feeling of being a freshman, the new man on campus. My first day at Southeast Tourism Society’s Marketing College brought me straight back to my first day as a college freshman at the University of Tennessee - Chattanooga. Though it has been a few years since my freshman year, Marketing College did not disappoint! While I was sent there for business, by the end of the week it felt more like a vacation with life long friends than a week long plummet into the tourism industry.

Georgia On My Mind

I spent the week of July 25-29 in Dahlonega, GA. That’s pronounced “Da-LON-ah-gah” and NOT “Dal-oh-NAY-gah” as I found out after I pronounced it incorrectly for almost three days. You may be wondering what I was doing in a city in Georgia you’ve probably never heard of. Well, I was going back to college…Marketing College, that is.

Bowling Green, KY CVB

Bowling Green CVB needed to update its website to help get heads in beds, help potential visitors with trip planning, and generate leads for event planners.

Introducing Emailography: Tangible, Concrete, and Everyday Email Help for the Travel Biz

When the “Potluck Guide for Social Media” garnered over 8,000 downloads in just two months, we knew that our idea for providing tangible and concrete content to help folks in the Southeast travel/tourism business shouldn’t be limited to Social Media.

What’s Going On in Gatlinburg?

If you have not been to Gatlinburg, THE premier mountain resort destination in the Smokies, then you are missing out on making some fabulous memories with your friends and family! Besides being nestled in amongst the Great Smoky Mountain National Park, it’s home to one of the best aquariums in the country, the only ski mountain in the state, and so much more.

Gatlinburg Brings Snow to Nashville

Saturday morning I grabbed my Pumpkin Spice Late and headed to Cool Springs Mall to check out…the snow! Gatlinburg recreated the winter “Gatlinburg Experience,” complete with a snow slide and ski demonstrations.

Paramore Becomes Sponsor of 12-State Southeast Tourism Society

Today we became a corporate sponsor of Southeast Tourism Society (STS). We’re pretty excited about it and wanted to share it with you because you’re special. Real special.

Clarksville Chamber of Commerce

As part of this Tennessee city’s digital makeover, we created a new site for the Clarksville Chamber with a clean, fresh look that still lines up with its other Clarksville partners.