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Social Media, Mobile Marketing, and a Missing Wallet

There were many major developments in social media in 2012, but perhaps the biggest and most important change was the shift into mobile. Thanks for joining me at the New Jersey Governor’s Conference on Tourism and for allowing me to share my top five best of the best social and mobile tips and tricks you can use now.

Speed Up Your Site with Image Optimization

Image optimization is one of the easiest things you can do to reduce a web page’s response time, but it’s an often overlooked aspect of web development that should be given more consideration.

Quick Tip: CSS Pseudo-elements

You’re probably familiar with CSS pseudo-elements, but have you ever thought about putting them to practical use? This quick tip will show you how you can do just that.

My Favorite OS X Menubar Apps

There are many things that I love about OS X, one of them being the menu bar and the tiny apps that you can run from it. Here are some of my favorite menu bar apps that either help me get stuff done or make everyday life a little better.

4 great uses for your iPhone 4

Now that the iPhone 5 is out, you’re probably wondering what to do with that old 4. We can help.

Paramore Tested, Kid Approved

I don’t have kids… yet, and I’ve never spent a lot of time in hospitals. Don’t get me wrong, I’ve been for a few minor things: stuck a bean up my nose when I was 4, slammed my finger in a door when I was 8, broke my wrist when I was 12.

Making the Next Angry Birds

Working in the web industry, while exciting and gratifying, still comes with certain number of occupational nuisances. Mostly marginal, but I encounter one issue in particular on almost a bi-weekly basis: The iEntrepreneur.

The Observer Design Pattern

Digital Video Growth

We’ve all seen commercials that leave lasting impressions on us. They’re highly engaging, and have the potential to evoke us emotionally.  Videos used to be limited to broadcast television only, but thanks to the power of the web, they are showing up on every platform- and rapidly growing.

Life in the Google Ecosystem

Several weeks ago, a handful of the cool kids from Silicone Valley came to our humble town to share their wealth of knowledge. Eight people from a little company called Google spoke on a handful of topics that were unreasonably helpful to anyone in the digital space, or any space for that matter.

Quest for the Golden Paddle

In general, we’re a pretty competitive company. We always want to have the best ideas, create the best designs, build the best online experiences. That doesn’t stop when it comes to our ping-pong games, so we’ve created brackets within the office to compete for the infamous Golden Paddle^®.

Get Snap Happy with Your iPhone

I’m by no means a photography expert, but it has been a hobby of mine for quite some time. With a 2-year-old at home and a new iPhone 4S in my pocket, I’ve become really impressed with the iPhone’s ability to capture some pretty nice photos. Here are some tips I’ve learned along the way.

You Have 30 Days - Facebook Timeline for Brand Pages

“That’s Very Pinteresting”

For those of you not 6 months into a severe Pinterest addiction, here’s the DL (down-low) on why a marketer should care that “pinteresting” has quickly emerged as an adjective that most of my female peer group can assimilate to.

Deliverables for Dummies

Account Managers wear a lot of hats. Our goal is to keep the client happy, keep the project on time and on budget. With that, communication is key throughout the life of a project. There is one tool that drives the project to a successful completion and at the heart of the Account Manager’s role is: the deliverable.