Paramore Simple. Clear. Focused on Results.

Social Media, Mobile Marketing, and a Missing Wallet

There were many major developments in social media in 2012, but perhaps the biggest and most important change was the shift into mobile. Thanks for joining me at the New Jersey Governor’s Conference on Tourism and for allowing me to share my top five best of the best social and mobile tips and tricks you can use now.

Quest for the Golden Paddle

In general, we’re a pretty competitive company. We always want to have the best ideas, create the best designs, build the best online experiences. That doesn’t stop when it comes to our ping-pong games, so we’ve created brackets within the office to compete for the infamous Golden Paddle^®.

You Have 30 Days - Facebook Timeline for Brand Pages

“That’s Very Pinteresting”

For those of you not 6 months into a severe Pinterest addiction, here’s the DL (down-low) on why a marketer should care that “pinteresting” has quickly emerged as an adjective that most of my female peer group can assimilate to.

7 Habits of Highly Effective Business Tweeters

Twitter is a big deal. The opportunities for brand and business growth are there, but you have to approach it correctly. Here are 7 habits of highly effective businesses on Twitter.

HootSuite: A Social Bird of a Different Feather

We get asked all the time by colleagues and clients which systems we prefer for different situations. We get questions ranging from which apps to purchase to which email portals are most effective to which social dashboard we like best. I’ve decided to take this time out today to tell you about one of our favorite tools and one that is always the answer we give when asked, “Which social dashboard do you use to keep up with all your social activity?” That’s always an easy answer: HootSuite.

Third Party Facebook Updates Not As Inefficient As Believed

Last month, EdgeRank Checker posted the results of a study they did that showed an apparent discrepancy on Facebook when scheduling posts via third party applications like HootSuite, TweetDeck, Seesmic and others. We ran an A/B Test between two of our clients to see if posting from HootSuite really affected our engagement rates and these are the results.

Bronto Gives Us 12 Tips for a Successful Holiday Season

Grab the eggnog, Holiday Marketing Ammo is here!

While the early holiday decorations of retailers can be somewhat annoying as a consumer, as a marketer I appreciate the annual reminder for myself and my clients that it’s time to get our holiday marketing plans in gear.

Facebook Smart Lists vs. Google+ Circles: Let The Games Begin

There’s been a whole lot of shaking going on under the Facebook roof. You may remember we just talked about the recent change to Places and the dissolution of Deals, but since then a few more changes have been made to the #1 website in the world that I feel are worth talking about.

Oh, the Facebook Places You’ll Still Go

A little over a week ago you may have noticed something different happening on your Facebook Page. There are many reports out there, like this one from Gizmodo, claiming that Facebook has “killed” the Places functionality that once made Foursquare and Gowalla shake in their boots.  Rest assured, all you Check-In Champions, Facebook Places is still intact. All Mr. Zuckerberg and his team did was rearrange how it’s done and viewed to make it a deeper part of the social experience. Let’s take a look at what’s changed and how it affects how we all tell everywhere where we are.

Part 6 - Rebranding: A Media Perspective

At it’s very core, media strategy is really about finding the best approach and outlet to communicate a message to a target audience. What needed to be communicated when applying this to our own rebranding efforts was primarily awareness for the new brand and what the transition means (and doesn’t mean) to our current and potential clients.

The Skinny on Google+

Unless you’ve been under a digital rock, you’ve at least heard of Google+. And if you don’t want to read one of the 50 in-depth articles published about Google+ last week, the following is a brief breakdown of what you need to know.

Facial Recognition for Tagging is Now By Default in Facebook

Facebook has been rolling out a facial recognition feature that makes it easier to tag friends.

The Potluck Guide

Southeast Tourism Society (STS) is the premier organization promoting tourism in the 12 states that comprise the Southeast United States. As a corporate sponsor, we are helping STS grow its presence in the social networks.

Push That Content Out There, Will Ya?

As the person responsible for marketing your destination, attraction or product you probably do a lot of writing. Figuring out what to say and how to make it relevant to your customers so they will show up and spend money is one of the hardest things you do. It takes a lot of time to put together good copy for an e-newsletter, brochure or website.