Our Blog
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Kate Gallagher the vp of accountsTracking the View Through in AdWords
At Paramore|Redd, we have several wireless communication clients. For one such client, we ran a Pay-Per-Click (PPC) search campaign.
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Meredith Stack the media directoriPad Digital Media Opportunities
The iPad is officially in the hands of the consumer. 300,000 were sold opening day. By 2015, some forecasters say the e-tablet will be the primary screen with some 60 million users. With the debut of the iPad, a new segment of media opportunities have emerged.
Continue Reading Meredith Stack the media directorInspiration for your PPC Optimization in 5 Easy Tips
If your Pay-Per-Click campaign has been online for a few months and is consistently generating strong click and conversion rates, congratulations! That’s awesome. But before you get too comfortable with your success, take a moment to step back and reflect.
Continue Reading Kate Gallagher the vp of accountsTop 10 List of Resolutions For Creating Shiny Happy Faces in 2010
For many, the end of the year is time to reflect upon the previous year’s personal and professional challenges and successes. It is also the chance for many to determine their desired goals and objectives for the upcoming year.
Continue Reading Meredith Stack the media directorAd Networks
Often times when you talk about ad networks your comments are met with a look of skepticism. It’s as if ad networks are the used car salesmen of the digital world.
Continue Reading Kate Gallagher the vp of accountsFive Basics to Save Time and Money on Your Media Campaign
You expect your online media campaigns to be FASTER, EASIER and CHEAPER than traditional media. So now’s a great time to revisit some of the basics that sometimes get lost in the hustle of fast-paced days, budget and time crunches, and updating your Twitter status.
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Mark Ott the strategy guyUnique, Useful, Updated: A Site Worth Visiting
Can we all just forget about SEO for a minute? It is not the end all, be all answer to your traffic woes. Yes, you can game search engines in the short term, but it gets costly and it can damage your site’s reputation in the long run.
Continue Reading Kate Gallagher the vp of accountsHow long do I have to wait for my SEM results?
Search Engine Marketing (SEM) campaigns are some of our greatest success stories, yielding consistent, predictable and dependable website traffic and/or sales. Yet unforeseen by those new to SEM is the patience required to generate such results.
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