Paramore Simple. Clear. Focused on Results.

Has technology robbed our communication skills?

What separates us from all other living creatures is the power of communication; our ability to inspire thought and stroke feelings and emotions through language.  Language stimulates our imagination, creating images in our minds that cannot be duplicated by a camera.

Paramore University Spring 2013: Restoring Sanity One Step at a Time

The Internet went bad. Our speakers were good. And we all learned that there is no such thing as an expert marketer.

Social Media, Mobile Marketing, and a Missing Wallet

There were many major developments in social media in 2012, but perhaps the biggest and most important change was the shift into mobile. Thanks for joining me at the New Jersey Governor’s Conference on Tourism and for allowing me to share my top five best of the best social and mobile tips and tricks you can use now.

Applying Ourselves: Our Latest Smartphone Apps

We love apps – and not the food kind. 

Well, yes, the food kind, but also the smartphone kind. Especially the smartphone kind.

Friends With Benefits: Paramore and MarketingSherpa Join Forces

Hannah dishes on Paramore’s exciting new partnership with the thought leaders at MarketingSherpa.

TN Vacation Social Ranks Top 10

We’re pretty social here at Paramore. Ashley Deets Reed is a bonafide story teller that will have you rolling on the ground laughing just moments after you meet her. Josh Miller doesn’t skip a beat to joke around with you (I’ve awkwardly laughed not knowing if he was serious or not many a time.) I’m convinced there isn’t a person on God’s green earth that Amanda Durand Fortune hasn’t met. And Hannah Paramore has literally moved a room filled with people to get up and dance more times than I have hairs on my head. These peeps make my social butterfly award way back when seem like child’s play. 

Simple. Clear.

Complexity can kill our businesses. It creeps its way into our processes, language, business models, designs, code, and so on. So how can we kill complexity?

Email List Hygiene: A Marketing Sherpa Case Study

It’s kind of like cleaning out your closet. You haven’t worn that sweater robe thing in ages, but you can’t bring yourself to get rid of it. Your email database needs spring cleaning too. Some of those contacts are low quality and cluttering up your list like clothes you haven’t touched since the 90’s. Learn how the Tennessee Department of Tourist Development rebuilt their email database with high quality leads in Marketing Sherpa’s case study, “Email List Hygiene: Why the Tennessee Department of Tourist Development deleted 47% of its house list.”

Social Media Around the World

Recently I spoke for the International Council of Museum’s Marketing & PR annual meeting in Palermo, Italy.  ICOM is the standard-setter for the museum community around the world on everything from policy to communications.  At this conference 28 countries were represented, mostly from central Europe, including a strong contingent from Scandinavia, but also from places like Taiwan, Russia and Brazil.  I had the honor of opening the meeting with a keynote presentation on branding and positioning in the digital age and to hold a three hour workshop the second day focused on social media.  A highlight of those presentations was the dialogue with the audience, which pointed out some challenges U.S. businesses will have when they try to use social to communication internationally.

It’s Good to be at Paramore: A 2012 Retreat Recap

Annually we head to the picturesque Evans Mill Inn in Smithsville for collaboration and lots of ping pong. We focus on discussing who we are now and who we want to be. We hope it makes us better and happier people to work with. It’s nice to give some special recognition to those who deserve it. These are some of the folks we honored last week. We’re lucky to have ‘em.

Paramore University’s Fall Session: Straight Talk and Smackdowns

It was another banner day at PU as David Baker talked personality profiles and Three Peeps and a Dave put the smack on what’s whack in digital marketing. Paramore University’s Fall Session proved that learning is indeed fun.

Sweet Home, North Alabama

North Alabama is a lovely group of ladies who manage North Alabama’s tourism industry.

ICOM MPR:  Museums, Marionettes and Social Media

This week I spoke at the International Council of Museum’s annual Marketing & PR conference in Palermo, Sicily.  This annual conference draws museum directors and communications professionals from around the world including Russia, Taiwan, Hong Kong, Scandinavia, Brazil, the US, London, Italy, and more.  In total there were 65 participants representing 28 countries.  It was truly a melting pot.

Buddy Butler Joins Paramore

We’re all pretty excited that Buddy Butler has joined Paramore to head up Business Development (yes, Sales) in the mid-Atlantic region. We met Buddy in January 2011, when I fainted on the stage at the West Virginia Hospitality & Tourism Association’s Hospitality University after an inspiring 90 minute speech hampered by a raging case of the Swine Flu.

Paramore Tested, Kid Approved

I don’t have kids… yet, and I’ve never spent a lot of time in hospitals. Don’t get me wrong, I’ve been for a few minor things: stuck a bean up my nose when I was 4, slammed my finger in a door when I was 8, broke my wrist when I was 12.