Paramore Simple. Clear. Focused on Results.

Social Media, Mobile Marketing, and a Missing Wallet

There were many major developments in social media in 2012, but perhaps the biggest and most important change was the shift into mobile. Thanks for joining me at the New Jersey Governor’s Conference on Tourism and for allowing me to share my top five best of the best social and mobile tips and tricks you can use now.

Email List Hygiene: A Marketing Sherpa Case Study

It’s kind of like cleaning out your closet. You haven’t worn that sweater robe thing in ages, but you can’t bring yourself to get rid of it. Your email database needs spring cleaning too. Some of those contacts are low quality and cluttering up your list like clothes you haven’t touched since the 90’s. Learn how the Tennessee Department of Tourist Development rebuilt their email database with high quality leads in Marketing Sherpa’s case study, “Email List Hygiene: Why the Tennessee Department of Tourist Development deleted 47% of its house list.”

It’s Good to be at Paramore: A 2012 Retreat Recap

Annually we head to the picturesque Evans Mill Inn in Smithsville for collaboration and lots of ping pong. We focus on discussing who we are now and who we want to be. We hope it makes us better and happier people to work with. It’s nice to give some special recognition to those who deserve it. These are some of the folks we honored last week. We’re lucky to have ‘em.

“Subtly Smart in the Details.”

Thanks to Campaign Monitor and (of course) our client, EllisLab, for featuring one of our custom email templates on their design gallery.

Paramore University: What We Learned

Tuesday, April 24 was a big day at Paramore. Actually, it was a big day for Paramore at the Belcourt Theatre, where we hosted our Spring session of Paramore University.

You Have 30 Days - Facebook Timeline for Brand Pages

“That’s Very Pinteresting”

For those of you not 6 months into a severe Pinterest addiction, here’s the DL (down-low) on why a marketer should care that “pinteresting” has quickly emerged as an adjective that most of my female peer group can assimilate to.

Get Mobile or Get Left Behind This Holiday Season

If these holiday predictions are correct then marketers with a mobile strategy will be enjoying their holiday season.  What about those without a mobile plan? Well - if these stats aren’t a wake-up call then I don’t know what is. 

Bronto Gives Us 12 Tips for a Successful Holiday Season

Grab the eggnog, Holiday Marketing Ammo is here!

While the early holiday decorations of retailers can be somewhat annoying as a consumer, as a marketer I appreciate the annual reminder for myself and my clients that it’s time to get our holiday marketing plans in gear.

Part 6 - Rebranding: A Media Perspective

At it’s very core, media strategy is really about finding the best approach and outlet to communicate a message to a target audience. What needed to be communicated when applying this to our own rebranding efforts was primarily awareness for the new brand and what the transition means (and doesn’t mean) to our current and potential clients.

The Skinny on Google+

Unless you’ve been under a digital rock, you’ve at least heard of Google+. And if you don’t want to read one of the 50 in-depth articles published about Google+ last week, the following is a brief breakdown of what you need to know.

Facial Recognition for Tagging is Now By Default in Facebook

Facebook has been rolling out a facial recognition feature that makes it easier to tag friends.

Talking Social in Memphis and Pensacola

Whew. I’m looking forward to not traveling this Memorial Day weekend. But the flight connections and hours logged on 440 were totally worth it. That said, I’m happy to be back in the office after meeting and talking social with some awesome people in Memphis, Tennessee and Pensacola, Florida.

How Many Emails about Epsilon Did You Get?

There was a security breach at Episilon that forced brands like Brookstone, Best Buy, Citi, Walgreens, Disney Destinations, JCrew, the Home Shopping Network, JPMorgan Chase, TiVo, Kroger, Captial One, and Walgreens (amongst others) to send warning and apologizing emails to their database of subscribers.

Introducing Emailography: Tangible, Concrete, and Everyday Email Help for the Travel Biz

When the “Potluck Guide for Social Media” garnered over 8,000 downloads in just two months, we knew that our idea for providing tangible and concrete content to help folks in the Southeast travel/tourism business shouldn’t be limited to Social Media.