We get asked all the time by colleagues and clients which systems we prefer for different situations. We get questions ranging from which apps to purchase to which email portals are most effective to which social dashboard we like best. I’ve decided to take this time out today to tell you about one of our favorite tools and one that is always the answer we give when asked, “Which social dashboard do you use to keep up with all your social activity?” That’s always an easy answer: HootSuite.Continue Reading
Last month, EdgeRank Checker posted the results of a study they did that showed an apparent discrepancy on Facebook when scheduling posts via third party applications like HootSuite, TweetDeck, Seesmic and others. We ran an A/B Test between two of our clients to see if posting from HootSuite really affected our engagement rates and these are the results.Continue Reading
There’s been a whole lot of shaking going on under the Facebook roof. You may remember we just talked about the recent change to Places and the dissolution of Deals, but since then a few more changes have been made to the #1 website in the world that I feel are worth talking about.Continue Reading
A little over a week ago you may have noticed something different happening on your Facebook Page. There are many reports out there, like this one from Gizmodo, claiming that Facebook has “killed” the Places functionality that once made Foursquare and Gowalla shake in their boots. Rest assured, all you Check-In Champions, Facebook Places is still intact. All Mr. Zuckerberg and his team did was rearrange how it’s done and viewed to make it a deeper part of the social experience. Let’s take a look at what’s changed and how it affects how we all tell everywhere where we are.Continue Reading
I spent the week of July 25-29 in Dahlonega, GA. That’s pronounced “Da-LON-ah-gah” and NOT “Dal-oh-NAY-gah” as I found out after I pronounced it incorrectly for almost three days. You may be wondering what I was doing in a city in Georgia you’ve probably never heard of. Well, I was going back to college…Marketing College, that is.
A man in love is forcibly separated from the girl of his dreams by a richer, more powerful rival. He travels over field, mountain, sky, snow and fire to find her and tell her how he feels. Making a few friends and plenty of enemies along the way and overcoming overwhelming odds to track her down, he races down the corridor to her room, throws open the door to find it empty.Continue Reading
There’s a conversation happening online right now. A lot of people seem to think the question being asked is “Should I use QR codes and, if so, how should I use them?” I’d like to amend that question in your mind a little bit.Continue Reading