Sandy Springs is a city near Atlanta with all kinds of unique amenities like the Chattahoochee River, a video game bar called Battle & Brew, as well as interactive playground slash art museums that win awards.
But don’t take our word for it. Watch these videos we made for their Well Played campaign, which promotes the quirky, playful spirit of the city and all it has to offer.
The stats about domestic violence are alarming. Every year, the YWCA of Nashville & Middle Tennessee hosts their Spring Breakfast to raise funds and change those statistics. But stats are just stats. They’re numbers, not emotions. Figures, not faces. We aimed to bring those statistics to life with this video. We also aimed to raise a lot of money for the YWCA, and we did. To the tune of $350,000.
Mar 20, 2017
Burgerhead Takes Gwinnett By Burgerstorm
Since the beginning of time, brands have used sex to sell burgers. Not true for Explore Gwinnett, our client located in Gwinnett County Georgia. To promote Explore Gwinnett’s Burgers & Brews Week featuring 7 days of $7 burgers and beers, we decided to tap into a more meaningful story. Introducing: Burgerhead, the new face of Burgers & Brews Week.
For this campaign, we created the above social video featuring Burgerhead.
And even designed a billboard so Burgerhead could loom large over Atlanta highways:
This other video also got lots of likes and views and even shares.
We designed a print ad featuring Burgerhead! Here it is:
Burgerhead may even have his own cable TV series on Disney Channel3, a cousin of Disney Channel three times removed:
He doesn’t, though. This is just an illustration by Commonground Creative, LLC.
Tickets quickly sold out for this event, thanks to Burgerhead’s relatable and endearing story. And his beefy bod.
Nov 30, 2016
Osborn Barr Acquires Paramore, Holy Crap
Osborn Barr (O+B), a full-service marketing communications agency with offices in St. Louis and Kansas City, has expanded their reach with the acquisition of Paramore Digital in Nashville, Tenn. Holy crap, that's us.
We’re ecstatic about the deal. It's a natural evolution for our agency. We've been collaborating with O+B for the past year and we couldn't have found a better suitor. We’re still the Paramore you know and love. Now we’re just better. More capabilities. Added talent. Great hair everywhere. It’s like when Mom married New Daddy and we got 125 new step-brothers and sisters. Hey, remember when New Daddy took us to Red Lobster in his muscle car and let us order Crab Legs AND Steak. That's how we feel today.
Check out more details about how this makes us better here.
Nov 28, 2016
HuffPo Publishes Article About Hannah, Paramore Publishes Article About Huffpo Article
After a long hiatus, Paramore is publishing a news story about Huffington Post publishing a news story about Hannah Paramore. Huffington Post shared this inspiring Women in Business Q&A with Hannah in October which we bookmarked and re-read in November because we were very busy. We were getting around to writing about Huffington Post’s article about Hannah’s experience working in something called “dot com startups” and her advice to working women but like we said, October was a crazy time for us. Read this HuffPo article to find out how Hannah maintains work/life balance and also the female leaders she admires, which she said in October but she probably still stands by in November. Way to be less lazy than us, Hannah!
Jun 21, 2016
Paramore Launches New Nashville State Community College Website, Rewatches Canceled TV Show
Additionally, during production of the project, we rewatched all six seasons of "Community" even Season 4 which we still hate except for that Sadie Hawkins/Sophie B. Hawkins episode which was super cute and also had Oscar winner Brie Larson in it! Wow!
May 18, 2016
Paramore Builds Custom Social Aggregator, Insert Your Tired Hashtag Joke Here
Historical charming downtowns. A killer food scene. Stone Mountain. Gwinnett County has a lot going on. You should see it, all of it. What’s that? You’re at work in a suffocating, coffin-sized cubicle and can’t take a vacation to Gwinnett right this second because you used all your PTO to cook grilled cheese at a string of Jimmy Buffett concert dates across the Southeast?
Well, click here instead to take a VIRTUAL vacation, no hula skirt required. If you just kept on reading and didn’t click, you’re missing out on the Explore Gwinnett Socializer built by your friends at Paramore. The Socializer is a social aggregator custom built by Paramore. It displays every public user’s Facebook, Twitter and Instagram posts tagged with #ExploreGwinnett (and other Gwinnett-related hashtags) all within Gwinnett’s visually- and editorially-rich new website. It’s a perfect tool for brands who want to grow their social followings, engage with their fans, and reward them with fleeting Internet fame. See it in action and share your grilled cheese recipe in the comments below.
May 17, 2016
Paramore Creates New VP Position, Promotes Area Man
Paramore veteran and powdered wig enthusiast, Matt Burch, has been promoted to VP of Strategy. In his five years at Paramore, Matt has grown the Paramore Content Department into a well-oiled, pun-making machine, led brand strategy for our clients, and most importantly, won a lot of ping pong games. His new responsibilities include overseeing our business development, accounts and media departments, and also playing even more ping pong somehow. There was supposed to be some pithy callback to powdered wigs but whatever just throw in a meta non sequitur and end the article with a link to that other article about his promotion.
May 13, 2016
Explore Gwinnett Rolls Out New Website and Logo, Paramore Swoons Over Hollywood Beefcake
Speaking of chiseled rocks we love, Gwinnett’s also home to the famed Stone Mountain, soon to have a car driven up it in the upcoming film “2 Fast 2 Furious 14: The Rock vs. A Rock.” For actual facts about Stone Mountain and many other wonderful stories about this diverse county that’s reshaping the South, check out the new Explore Gwinnett right now this very moment do it do it.
Apr 12, 2016
Paramore Helps YWCA Stop the Cycle
We’re honored to work closely with YWCA Nashville & Middle Tennessee on their annual Spring Breakfast, which grows awareness for domestic violence and raises funds for YWCA programs. This year’s event focused on domestic violence from a child’s perspective, so we created a video featuring a true YWCA story and asked children to tell it. The result was powerful. We hope it leaves an impression on you. We hope you read more about YWCA’s life-changing work and consider donating. We hope for a better future for women, children and men in Nashville.
Apr 08, 2016
Paramore Adds Staff, Subtracts Sinking Feeling of Eternal Loneliness
Paramore Digital recently added four new staffers to its impressive roster of talent. Shawn Cothran and Matt Mohieddin joined the engineering department as front end developers. The creative team added Jose Solano as its newest designer while the media department rounded out its staff by adding Cassie Erdmier as Media Specialist. The Paramore Brand Robot is less sad because these lovely people are now here. They can never leave. They belong to us now. They love brand. Beep boop. End transmission.
Feb 24, 2016
VP of Creative Publishes Article, Pursues Career in Copywriting
Blake Allen, the former VP of Creative at Paramore Digital in Nashville, TN, wrote a strikingly beautiful piece for the Nashville Business Journal on why you need to revamp your website in 2016. Go read it and then hire us to redesign your website. In related news, Blake has joined the Paramore Content Department as the assistant intern to the junior copywriter. His new responsibilities include copyediting news pieces like this one and making sure the writers' quill pens are always filled with extra fancy powdered ink.
Jan 20, 2016
Paramore Hires New Media Specialist, Continues to Specialize in Media
Paramore is excited to announce that Taylor Griffin has joined the team as our Media Specialist. Read her bio. Come say hi. But beware: do not challenge her to a game of limbo or a lobster eating contest. That would just be weird. Also, she’s great at both.
Jan 19, 2016
Paramore Crowns Latest Golden Paddle Winner or Whatever
For the 6th time in 10 Paramore ping pong tournaments, Content Director Matthew Burch has won the highly coveted Golden Paddle. During what appears to be a dynasty run, Matt has done it again with his very serious approach to the game.
“I thought this was supposed to be fun,” said one crying opponent.
“Matt knows what’s at stake. Matt doesn’t want any distraction. Matt could care less about camaraderie. Matt is all about that paddle of gold,” said Matt, the champ.
Paramore Launches Spectrum Reach Site, Puts MapQuest to Shame
Spectrum Reach, formerly Charter Media, asked Paramore to create a new website to match their new brand. We simplified messaging and cleaned up their site’s aesthetics with a complete redesign. Pretty spiffy. Check it out, especially that new Markets section. The map seems simple enough, and that’s the point. Our developers worked their database wizardry to get it there. Or maybe they’re actually wizards. We’ll never know.
Dec 16, 2015
Paramore Releases Holiday Film, Star Wars Breaks Box Office
It’s the most wonderful time of the year. Snow is falling, presents are under the trees and Star Wars: “The Force Awakens” is in a theatre near you. In the spirit of Christmas, we spent the afternoon watching the greatest trilogy of all time. As our gift to you, we also filmed ourselves watching it. Press play on Paramore's holiday video above, and may the force be with you and your loved ones and your postman or woman this holiday season.
Nov 25, 2015
Paramore Quoted on The Next Web, SAT Words Used
We’re honored to be included in two articles this month by The Next Web, a leading publication in the digital world.
When they asked first asked Matt about pitching perfect, he sang a little tune some have compared to an aging Rebel Wilson. Once it was clear they were talking about pitching to clients, he told them about Hannah’s “make ‘em sick, make ‘em well” philosophy.
Blake discussed Adobe Creative Cloud and how it’s streamlined processes in our agency here. He used the word “transformative.”
Read them both and vote for Matt in this season of The Sing Off, which is an a capella singing competition hosted by Nick Lachey that is not The Voice.
Nov 23, 2015
Paramore Launches Global Young People, Millennials Rejoice
We’ve launched several sites for Discipleship Ministries over the past few years and know the brand well. We also know a thing or two about young people, so we were excited to help Discipleship Ministries better connect with a growing part of their global network with a new website. We brought Young People's Ministries into the Discipleship Ministries' brand family with an intuitive site that puts thought-provoking stories at the forefront.
Visit Global Young People to get to know one of our favorite partners. Also: Click around. Also: Read some of the terrific content written by their talented team. Also: Brush your teeth before bed.
Nov 06, 2015
Paramore Launches Visit Central Florida, Click Everything
Florida knows tourism. So does Paramore - it makes up around 70% of our business. We’ve always wanted to land a big account in the Sunshine State and this year we did in a major way. Visit Central Florida's new website is one of the most spectacular sites we’ve ever created. Major props to the Polk County Team (especially Kris, Jessica and Barbara!) for being smart and awesome partners, and also Indie Atlantic Films for creating the most immersive homepage video ever.
Now go plan your trip and visit the place where you can truly “Choose Everything.”
Oct 28, 2015
Paramore Digital Joins New B.J. Novak Project
We love lists. We love B.J. Novak. We love smartphone applications. That’s why we joined the List App, the brainchild of B.J. Novak, Office wunderkind and NY Times best-selling author. Download the app and follow us. We’ll be sure to share important lists like Best Ranch Dressing, Best Ranch Style House, Best Cattle Ranch, and Best Lists About Not Ranch.
Oct 25, 2015
Paramore Hopes Trust Falls Will Bring Brand Together
Did you try to call us and the phone rang and rang and then the voicemail came on and you forgot what you were going to say and didn’t leave a message? Well, there’s a reason we didn’t answer - we’re out of the office at our annual retreat! Yep, from 10/26 to 10/27, we’ll be at Evins Mill in Smithville, TN, making our company better. If you urgently need us, email us, text us, or even leave us a voicemail, we’ll be checking in periodically.
Oct 22, 2015
Breaking News: Paramore Adds News
Hey, Cameron got a haircut. You knew something was different but you couldn’t quite place it, right? Hey, our website also got a new look. The new and improved Paramoredigital.com features this News section right here, where we’ll share things we learn, stuff we like, and maybe even stuff we eat. We also wrote some shiny new case studies, so you can see the cool dude work we’re doing for our cool dude clients. The kids cleaned up nicely for our new photos, too. Take a look and be sure to compliment Cameron on his haircut.