If you're at a party and you say, "I'm a media, social and content specialist," people will look at you and say, "OK. You're standing in front of the keg."
Matt writes. He writes social media for marquee Paramore clients. He knows how to spell "marquee." He writes social media plans. He produces website content. He wears plaid, which isn't really that big a deal, but he also has a drawerful of unproduced screenplays, which is more original than a bunch of unproduced songs, which is what you normally get in Nashville.
Before Paramore, Matt did social for Top Chef, and what he calls "several different incarnations of the Real Housewives franchise," plus picking up dry cleaning for some of the producers and directors of No Country for Old Men, Scent of a Woman, There Will Be Blood, and TV shows like Cheers and Ellen. This is blatant name dropping, of course, but that's a writer for you.
He thinks he looks like Jean Claude Van Damme because once, some chick said so. You decide.