10 Years
- 2001 Hannah starts consulting companies on how to make money on the internet.
- 2003 Out of the kitchen and into office space in the trendy Gulch District. First desks and coffeemaker.
- 2007 Subprime lending crisis triggers Hannah's "we will not participate in a recession." We didn't.
- 2008 Infamous Pink Party Bus Christmas Bash. Don't ask.
- 2009 Dogs everywhere. Walking rotations and poop cleanup crew established.
- 2010 Pingpong table and game room
in the office. Priorities. - 2011 Rebrand. Redesign. Reinvent.
The Power Of One Email
With the start of each new year there comes the inevitable mad dash to pull months of preparation together for Paramore’s travel/tourism clients who mark the start of every year with their vacation guide launches. This year was no different.
Paramore University 2013: Restoring Sanity One Step at a Time
The Internet went bad. Our speakers were good. And we all learned that there is no such thing as an expert marketer.
Learn More »Has technology robbed our communication skills?
What separates us from all other living creatures is the power of communication; our ability to inspire thought and stroke feelings and emotions through language. Language stimulates our imagination, creating images in our minds that cannot be duplicated by a camera.
Learn More »Friends with Benefits: Paramore and MarketingSherpa Join Forces
by Hannah Paramore in Business on Jan 24, 2013Hannah dishes on Paramore’s exciting new partnership with the thought leaders at MarketingSherpa.
Learn More »Quick Tip: CSS Pseudo-elements
by Tom Cunningham in Design on Jan 7, 2013You're probably familiar with CSS pseudo-elements, but have you ever thought about putting them to practical use?
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4 Great Uses for Your iPhone 4
Now that the iPhone 5 is out, you're probably wondering what to do with that old 4. We can help.
Learn More »Applying Ourselves: Our Latest Smartphone Apps
by Lizzy Spano in Business on Feb 12, 2013 Learn More »Simple. Clear.
by Ben Wilkins in Design on Dec 17, 2012Complexity can kill our businesses. It creeps its way into our processes, language, business models, designs, code, and so on. So how can we kill complexity?
View Article »Get It Together
by Chris Lock in Development on Nov 14, 2012The engineering team at Paramore recently adopted some coding standards. Pretty anal-retentive, right? Well, not so much...
View Article »Paramore's New Domain: "Is" Is Gone
by Hannah Paramore in Paramore News on Jan 30, 2013 Learn More »
Sweet Home, North Alabama
by Jake Larson in Business on Sep 19, 2012North Alabama is a lovely group of ladies who manage the tourism industry.
View Article »Hannah Speaks in Sicily
by Hannah Paramore in Business on Sep 17, 2012This week I spoke at the International Council of Museum’s annual Marketing & PR conference in Palermo, Sicily.
Learn More »3,2,1, LAUNCH
by Jake Larson in Business on Aug 2, 2012Cleveland State Community College is located in Cleveland, TN near Chattanooga. Last year they came to us needing a website that would be more focused on motivating potential students to attend CSCC.
View Article »Buddy Butler Joins Paramore
by Hannah Paramore in Business on Aug 20, 2012We're all pretty excited that Buddy Butler has joined Paramore to head up Business Development (yes, Sales) in the mid-Atlantic region. We met Buddy in January 2011, when I fainted on the stage at the West Virginia Hospitality & Tourism Association's Hospitality University after an inspiring 90 minute speech hampered by a raging case of the Swine Flu.
Learn More »Speed Up Your Site with Image Optimization
by Tom Cunningham in Development on Jan 14, 2013 Learn More »Making the Next Angry Birds
Working in the web industry, while exciting and gratifying, still comes with certain number of occupational nuisances. Mostly marginal, but I encounter one issue in particular on almost a bi-weekly basis: The iEntrepreneur.
View Article »The Observer Design Pattern
by Jesse Bunch in Development on Jun 11, 2012Read on to discover how the observer design pattern can help you improve your code and make it easier to change.
View Article »Paramore Tested, Kid Approved
by Blake Allen in Design on Aug 19, 2012I don't have kids… yet, and I've never spent a lot of time in hospitals. Don't get me wrong, I've been for a few minor things: stuck a bean up my nose when I was 4, slammed my finger in a door when I was 8, broke my wrist when I was 12.
Learn More »Code that Is Easy To Change
by Jesse Bunch in Development on May 10, 2012As a developer, more of your time will be spent reading and understanding code than actually writing it. Read on for some strategies to writing code that is easier to read and change.
View Article »Class is in Session
Today was a big day at Paramore. Actually, it was a big day for Paramore at the Belcourt theater, where we hosted our Spring session of Paramore University. It turned out even better than we could have hoped.
Learn More »Meet ClickTale
by Ben Wilkins in Business on Jul 2, 2012Google Analytics has long been recognized as one of the better analytics systems, but it doesn’t tell the whole story and it leaves you guessing. We’ve discovered a solution, and its name is ClickTale.
View Article »My Favorite OS X Menubar Apps
Here are some of my favorite menu bar apps that either help me get stuff done or make everyday life a little better.
Learn More »The Art of Absorbing: What I Learned From A 3-Year-Old
by Jake Larson in Business on Mar 19, 2012Lately, talking with kids has taught me a lot about communicating at work.
View Article »iPhone Photog
by Ben Wilkins in Design on Mar 5, 2012With a 2-year-old at home and an iPhone 4S in my pocket, I've become really impressed with the iPhone's ability to capture some pretty nice photos. Here are some tips I've learned.
View Article »Email List Hygiene: A Marketing Sherpa Case Study
by Kate Gallagher in Business on Dec 11, 2012 Learn More »
Entering the Mobile Frontier
As internet users become increasingly mobile, it's important to recognize what methods and technologies are available and how they can allow us to reach this rapidly growing demographic.
View Article »#FB Timeline 101
by Kate Gallagher in Media on Feb 29, 2012You have a 30-day window to redesign your Facebook page and publish it. On March 31, all pages will automatically switch to the new timeline format.
View Article »Deliverables for Dummies
by Jake Larson in Tips on Feb 8, 2012“A document created during the course of a web design project to facilitate communications, capture decisions, and stimulate innovation.”
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Spring Cleaning in Gatlinburg!
I grew up around in Tennessee, so I knew all about Gatlinburg before we even talked to them about redesigning the site.
View Article »Resolutions are so five minutes ago...
by Whitney Haldeman in Business on Jan 3, 2012Everyone sets New Year's resolutions, but I think the focus should be on setting goals. Let me tell you why.
View Article »Father Knows Best
by Christa Booker in Media on Dec 28, 2011We've all heard about how big mobile, tablet and online video is going to be, and this year my family showed me first hand where we will be in 2012.
View Article »It's Good to Be at Paramore
Annually we head to the picturesque Evans Mill Inn in Smithsville for collaboration and lots of ping pong.
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Quest for the Golden Paddle
In general, we're a pretty competitive company. We always want to have the best ideas, create the best designs...
Learn More »12 Monumental Moments of 2011
by Hannah Paramore in Business on Dec 20, 2011This time of year everyone loves to make lists: coolest gadgets, best tweets, even biggest fails. In the spirit of the season, here's our list of 12 monumental moments for Paramore in 2011.
View Article »Digital Integration in Print Media
by Whitney Haldeman in Media on Dec 5, 2011Magazine subscribers see how digital integration is important to keeping the medium afloat.
View Article »Rainer Maria Rilke
"If we only arrange our life in accordance with the principle which tells us that we must always trust in the difficult, then what now appears to us as the most alien will become our most intimate and trusted experience. How could we forget those ancient myths that stand at the beginning of all races, the myths about dragons that at the last moment are transformed into princesses? Perhaps all the dragons in our lives are princesses who are only waiting to see us act, just once, with beauty and courage."
Learn More »Straight Talk and Smackdowns
Paramore University's Fall Session proved that learning is indeed fun.
Learn More »(Almost) New Year. New Peeps
by Hannah Paramore in Paramore News on Dec 1, 2011Not to mix my holidays too much, but we're thankful that Christmas came early and that we'll be starting the new year with so many new peeps at Paramore.
Learn More »10 Supplements for Creatives
by Justin Meyers in Tips on Nov 30, 2011My top 10 supplement list to give you a biological edge next time you have to pull an all-nighter, get yelled at by a client or Junior decides to eat a bird flu sandwich on a dare.
Learn More »Work, Wedding Dresses, and Welcomes
It was a busy March here at the Paramore offices and beyond.
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7 Habits of Highly Effective Business Tweeters
by Joey Strawn in Media on Nov 11, 2011Twitter is a big deal. The opportunities for business growth are there, but you have to approach it correctly. Are you?
View Article »Adventures On The Gorge
by Jake Larson in Business on Oct 31, 2011 Typically we host discovery meetings in our office...
This time was different.
Music Meets the Stars on iOS
It’s true that to really accomplish the goals of your clients, you must get your hands dirty and learn their business.
Learn More »Hootsuite: Of A Different Feather
by Joey Strawn in Social on Oct 27, 2011We get asked all the time by which systems we prefer for different situations. I’ve decided to tell you today about one of our favorite tools: HootSuite.
Learn More »Outlook 2010 Display Debacle
by Josh Miller in Media on Oct 20, 2011Windows 7 pairs up with Outlook 2010 to create font size issues with html email. Learn how to fix it.
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Developing Goo Goo Finder
Nashville natives and Cracker Barrel visitors have been enjoying Goo Goo Clusters for years.
Learn More »7 Ways to Stay Productive
by Tom Cunningham in Tips on Oct 11, 2011Lately, I've been trying to find ways to stay productive and eliminate distractions. I've recently changed a few things about the way I work to see what works and what doesn't.
Learn More »Third Party Facebook Updates
by Joey Strawn in Social on Oct 10, 2011We ran an A/B Test between two of our clients to see if posting from HootSuite really affected our engagement rates and these are the results.
Learn More »Developing the New fristcenter.org
by Jesse Bunch in Development on Jul 27, 2011Following up the recent blog post regarding the design process of the new fristcenter.org, I wanted to touch briefly on four goals I kept in mind while planning the development on the new site.
Learn More »Simplicity.
I was going to write this long blog post about the beauty of simplicity, but these guys said it best…
View Article »Must-have Apps for Mac OS X
by Ben Wilkins in Tips on Oct 4, 2011We decided to come up with a collaborative list of apps that we love and use nearly every day.
Learn More »5 Tips for iOS Development
by Ben Wilkins in Development on Sep 27, 2011If you're just getting started on your first iPhone app, here are a few quick hitters that helped me get my feet wet with the Goo Goo Finder app.
Learn More »"Quality is the best business plan."
~ John Lasseter, Pixar
Holiday Marketing Ammo
by Kate Gallagher in Media on Sep 20, 2011Grab the eggnog, Holiday Marketing Ammo is here!
Learn More »Facebook Smart Lists vs. Google+
by Joey Strawn in Media on Sep 16, 2011There’s been a whole lot of shaking going on under the Facebook roof.
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The Potluck Guide
All you need to know to get started with social media. Download your copy today, print or digital!
View Details »"I would have written a shorter letter, but I didn't have the time."
~ Mark Twain
Oh, the Facebook Places You'll Still Go
by Joey Strawn in Media on Sep 8, 2011A little over a week ago you may have noticed something different happening on your Facebook Page.
Learn More »Refining Discovery
by Jake Larson in Business on Sep 5, 2011Before starting any project with a new client it’s important to get to know who they are, what they are about and why they are coming to you. We do this through a process called Discovery.
View Article »You gotta charge your friends, because your enemies won't do business with you.
~ Jonathan's Dad
Bowling Green,
KY CVB
We needed to help get heads in beds and help visitors and event planners.
Learn More »Going Back to College
by Marie Aderholt in Travel/Tourism on Aug 15, 2011We all remember the feeling of being a freshman, the new man on campus. My first day at STS’s Marketing College brought me straight back to my first day as a college freshman.
Learn More »Georgia On My Mind
by Joey Strawn in Travel/Tourism on Aug 9, 2011I spent the week of July 25-29 in Dahlonega, GA - that’s pronounced “Da-LON-ah-gah” and NOT “Dal-oh-NAY-gah."
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Earl Swensson
If you're going to build a website for an architectural firm, you'd better have it together, right? We did.
Learn More »The best style
is no style.
~ Bruce Lee
The One Decision
by Hannah Paramore in Paramore News on Aug 5, 2011Everybody always says that rebranding is the hardest thing to do for a creative company, and, they're right.
Learn More »Rebranding: A Media Perspective
by Kate Gallagher in Paramore News on Aug 3, 2011 At it’s very core, media strategy is really about finding the best approach and outlet to communicate a message to a target audience.
Attitude is the difference between ordeal and adventure.
~ Latitudes & Attitudes
Back Yard Burgers
Hear the process of redesigning Back Yard Burgers, the oh-so-delicious burger joint in the South.
View Article »The Skinny on Google+
by Kate Gallagher in Social on Jul 25, 2011Unless you've been under a digital rock, you've at least heard of Google+.
Learn More »Paramore.is My New Home
by Jake Larson in Paramore News on Jul 22, 2011We've all started new jobs before, and we all know that every time it's like drinking water from a fire-hose for the first couple months.
Learn More »Peeps and Pee Spots
by Hannah Paramore in Paramore News on Jul 20, 2011We have lots to announce on the Peeps front this week.
Learn More »Doin' the Dev
by Jonathan Kelly in Development on Jul 6, 2011There are a number of priorities that must be defined at the outset of any development project. Depending on the type of project, these priorities will change.
Learn More »Rethinking the Website
by Brad Haynes in Design on Jul 5, 2011 Two years of tweaking, amending and altering a site definitely highlighted some issues that needed to be addressed.
Branding and Collateral
by Blake Allen in Design on Jun 28, 2011A few weeks before our company retreat last year, we began talking about redesigning our site.
View Article »Turning Ideas into Projects
by Mark Ott in Business on Jun 27, 2011Before we begin any web development project, we lead our clients through an analysis of their needs.
View Article »Rebranding Hurts
by Hannah Paramore in Business on Jun 21, 2011We rebranded our company this month and it hurt. The word on the street (from one of the blog posts I read about our rebranding) is that it took us about a year.
View Article »10.5 Things I've Learned in 10 Yrs.
by Hannah Paramore in Business on Jun 5, 2011But tonight I had a two-hour massage by Andy "The Wonder Masseur" in the guest bedroom at my house, and then I got the idea for this piece.
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New Minisites!
Two of 'em, for the great regional cellular provider Bluegrass Cellular.
View Article »The One-Two Punch
by Blake Allen in Design on Apr 6, 2011It’s one of the most effective visual tools we have as designers. We are programmed to respond to color. It sets the tone of the brand. So, choose your colors wisely.
View Article »Google Adwords
by Christa Booker in Media on Feb 16, 2011If you've been in Google Adwords lately, you might have noticed a change in some of your campaign's display URL's (specifically the root URL).
View Article »BabyTime hits the App Store
by Mark Ott in Paramore News on Jan 25, 2011The first iPhone app for Vanderbilt University Medical Center. We worked together to help the labor and delivery experience.
Learn More »CodeIgniter in ExpressionEngine
by Jesse Bunch in Development on Nov 29, 2010This tutorial will provide tight integration with EE 2.0 and CodeIgniter using custom CodeIgniter controllers.
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